Specializing in CMS migrations, WordPress architecture, and marketing technology integrations.
Organizations I've worked with
I am a web developer and CMS consultant based in Vancouver, BC, specializing in the platforms, integrations, and infrastructure that help technology companies achieve their digital goals. My work includes WordPress builds, CMS migrations, HubSpot and GA4 integrations, and architecture focused on performance, reliability, and team efficiency.
More than a decade working with cross-functional teams in Silicon Valley has shaped how I approach this work. CI/CD, accessibility, SEO, security, and performance are not upgrades—they are the baseline. That standard applies whether leading a full migration, building a new platform, or shipping a MarTech integration ahead of a campaign launch.
My engagements typically involve end-to-end ownership. I step into complex environments, collaborate across marketing, product, engineering, and design, and deliver under tight timelines with measurable results. The scope often includes internal digital infrastructure—collaboration tools, workflow systems, and training that help technology adoption stick.
AI tools such as Claude, Cursor, and Perplexity are part of my daily workflow, helping accelerate development, documentation, and emerging MarTech integrations.
For more than a decade I have also taught web development at the university and professional level. That experience directly informs the training and enablement work I do with teams. I design CMS systems for editors, write documentation people actually use, and structure training to build independence—not dependency.
Specialized services for technology companies that need a strategic partner to own their web systems - from CMS development and platform migrations to MarTech integrations and team enablement.
Custom WordPress builds from the ground up - themes, Gutenberg blocks, ACF field architecture, custom post types, and AJAX-powered interfaces. Also headless implementations (React + Contentful, Gatsby) and full-stack work when a project calls for it. No page builders, no shortcuts.
Full-scope platform migrations that preserve SEO equity, maintain content integrity, and don't disrupt teams mid-quarter. Most recently: a Contentful-to-WordPress migration - 300+ content items, zero SEO impact, PageSpeed 90+, on a 7-week timeline.
Connecting CMS platforms to the tools teams depend on - so lead data flows correctly, campaigns fire on time, and performance is measurable. Covers both external marketing stack and internal collaboration infrastructure.
CMS platforms built for editors, not developers - backed by structured training and documentation that builds independence. Also covers broader digital transformation: setting up and configuring the internal infrastructure that keeps organizations running.
Raise baseline quality so your site is faster, more accessible, and easier to maintain over time.
Selected case studies across migrations, CMS architecture, and marketing platform delivery - focused on outcomes, delivery quality, and systems that teams can maintain without constant developer bottlenecks.
React template development on a headless Contentful site, followed by a full platform migration to WordPress - including a custom Skills section with AJAX filtering, gated video access, and 60+ custom post type entries.
PageSpeed 90+ · Zero SEO impact · ~80% less developer time
View Case Study →Custom Gutenberg block system - gated content, HubSpot integration, and a modular block library giving editors full control over complex marketing patterns without touching code.
Reusable block system · Eliminated HubSpot landing page dependency · Editor-friendly
View Case Study →Based in Vancouver, BC - available for senior in-house roles and contracts with teams across Canada and the US. If you have a migration, a build, or an integration that needs to be done right, get in touch.
Get in touch to discuss how I can help your team deliver it right.